Northwest Airlines Subscribes to Wisdom of Crowds

In a post back on May 10th, I highlighted a Wired.com article which talked about how airlines were looking to move away from row by row boarding to a more efficient board at will approach.

Now fast forward to June 2006 and in an MSNBC.com article Northwest announces a move toward a more efficient at will boarding approach.

The nation's fifth-largest carrier has done away with row-by-row boarding in coach after discovering that planes filled up faster when passengers could simply get on when they're ready. The change knocked an average of 5 minutes to 10 minutes off boarding times, the airline said.