Comments on: Third Party Ad Serving – What Is It? http://eccobay.wordpress.com/2006/05/19/third-party-ad-serving-what-is-it/ Online Marketing, Internet Start-Ups, and Investing Thu, 22 Jan 2009 14:16:26 +0000 http://wordpress.com/ hourly 1 By: Alain Portmann http://eccobay.wordpress.com/2006/05/19/third-party-ad-serving-what-is-it/#comment-5511 Alain Portmann Thu, 22 Jan 2009 14:16:26 +0000 https://eccobay.wordpress.com/2006/05/19/third-party-ad-serving-what-is-it/#comment-5511 Since the launch of Net Gravity, the first ad-server platform back in 1995, the third party ad-serving segment has been in constant consolidation. Below is the obituary of ad-server platform acquisitions. July 1999 - Doubleclick buys NetGravity for USD $350 million January 2000 - Engage buys Adsmart for USD $2.5 billion July 2001 - Valueclick buys MediaPlex for USD $43.9 million January 2003 - Doubleclick buys Admonitor (undisclosed) September 2005 - Excite@Home terminates Matchlogic December 2006 - ATLAS DMT buys Accipiter (undisclosed) March 2006 - Doubleclick buys Falk (undisclosed) March 2007 - Google buys DART for USD $3.2 billion May 2007 - WPP buys Open Ad Stream for USD $649 million May 2007 - Microsoft buys Atlas DMT for USD $6 billion Since the launch of Net Gravity, the first ad-server platform back in 1995, the third party ad-serving segment has been in constant consolidation. Below is the obituary of ad-server platform acquisitions.

July 1999 – Doubleclick buys NetGravity for USD $350 million
January 2000 – Engage buys Adsmart for USD $2.5 billion
July 2001 – Valueclick buys MediaPlex for USD $43.9 million
January 2003 – Doubleclick buys Admonitor (undisclosed)
September 2005 – Excite@Home terminates Matchlogic
December 2006 – ATLAS DMT buys Accipiter (undisclosed)
March 2006 – Doubleclick buys Falk (undisclosed)
March 2007 – Google buys DART for USD $3.2 billion
May 2007 – WPP buys Open Ad Stream for USD $649 million
May 2007 – Microsoft buys Atlas DMT for USD $6 billion

]]> By: Arjun http://eccobay.wordpress.com/2006/05/19/third-party-ad-serving-what-is-it/#comment-5445 Arjun Mon, 12 May 2008 18:02:24 +0000 https://eccobay.wordpress.com/2006/05/19/third-party-ad-serving-what-is-it/#comment-5445 Really a nice article on “Third Party Ad Serving” however it would have been excellent if a few drawbacks of third party ad servers were also mentioned. Really a nice article on “Third Party Ad Serving” however it would have been excellent if a few drawbacks of third party ad servers were also mentioned.

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